Related Practices

Related Lawyers

Advisory Sign Up


receive insight on

legal developments

from Troutman Sanders.

News & Knowledge

Appeals Court Upholds Trademark Ruling for Troutman Sanders’ Client Via Varejo S/A


ATLANTA – On Friday, August 3, 2018, the Eleventh Circuit Court of Appeals affirmed the Southern District of Florida’s (Miami Division) judgment following a four-day bench trial last summer that awarded Via Varejo S/A the domain name. After oral argument held in Miami on June 26, 2018, the Eleventh Circuit agreed with the district court’s finding that Via Varejo was using “Casas Bahia” as a trademark in United States commerce.

Via Varejo is a Brazilian retail company with annual revenue of $8 billion. Its Casas Bahia subsidiary is one of the world’s largest electronics and home appliances retailers with nearly 750 retail locations and 57,000 employees located throughout Brazil. At trial, the appellant Direct Niche was found to be a cybersquatter in violation of Via Varejo’s rights under the Anticybersquatting Consumer Protection Act and using the domain name with bad faith intent to profit from the goodwill of the Casas Bahia trademark.

“We were honored to represent long-time client Via Varejo in protecting its Casas Bahia brand and are pleased with both courts’ findings,” said John Bowler, a partner in Troutman Sanders’ Intellectual Property practice.

Bowler led the Troutman Sanders’ team representing Via Varejo, which included Lindsay Henner, Valerie Mock and Pam Kozlowski, among others.

Troutman Sanders’ trademark attorneys offer clients the full spectrum of domestic and international trademark-related services. The firm’s extensive experience includes handling matters involving trademarks, service marks, counterfeiting, trade dress, trade names, false advertising, and other intellectual property and unfair competition issues.

About Troutman Sanders
With a diverse practice mix, workforce and footprint, Troutman Sanders has cultivated its reputation for a higher commitment to client care for over 120 years. Ideally positioned to help clients across sectors realize their business goals, the firm’s 650 attorneys transact for growth, resolve mission-threatening disputes and navigate complex legal and regulatory challenges. See for more information.