Beer, Wine, and Spirits Practice

Troutman Sanders’ Beer, Wine and Spirits practice represents national and craft breweries, wineries, and distilleries, as well as importers and wholesalers of alcoholic beverages. We also represent retailers, including hotel owners, national and local restaurant and convenience store chains, and national theater chains. We advise our clients on issues including licensing and regulatory compliance in states throughout the country, franchise disputes and related enforcement litigation, intellectual property protection, and corporate formation and governance issues. Our practices include:

Federal, State and local licensing and permitting

Regulatory Compliance and Enforcement

  • Advertising
  • Tied House
  • Trade Practices

Franchise Disputes and Related Regulatory and Civil Litigation

Intellectual Property

  • Branding and Marketing
  • Trademarks
  • IP Protection and Enforcement


  • Formation
  • Mergers & Acquisitions
  • Joint Ventures
  • Corporate Governance
  • Debt and Equity Financing

Distribution and Supply agreements

Real Estate

Labor & Employment

Representative Experience

  • Provide ongoing regulatory compliance advice for international beer manufacturer in states across the country
  • Obtain all necessary state and local licenses for breweries, brewpubs, and retail locations in multiple states
  • Provide ongoing multi-state regulatory compliance advice for wine importer/wholesaler
  • Serve as outside licensing counsel for national confectionary manufacture
  • Serve as outside licensing counsel for national grocery store/retail company
  • Served as outside licensing counsel for national movie theater chain
  • Provide ongoing regulatory compliance counsel for real estate investment company and related management company in connection with hotel acquisitions and operations
  • Representing investor in a Georgia distillery
  • Represented investor in an Atlanta-based craft brewery
  • Represented California craft brewer in securing debt financing
  • Represented Total Beverage Solution in its purchase of distribution rights for Weihenstephaner
  • Represented Ste. Michelle Wine Estates in its acquisition of Patz & Hall Winery
  • Represented Skalli Corporation in its sale of the St. Supery Estate Vineyards & Winery to Chanel
  • Represented J Vineyards & Winery in its sale to E. & J. Gallo Winery
  • Represented Ole Smoky Moonshine in an investment by Center View Capital
  • Represented Charles Smith Wines in the sale of certain of its brands to Constellation Brands