Lillian Macartney


Business Phone: 804.697.1863
Business Fax: 804.697.1339


Lillian (Lily) Macartney focuses her practice on assisting clients navigate complex regulatory schemes. Lily has worked with consumer-facing clients of all sizes, helping them understand overlapping federal and state regulatory obligations and implement strategies to address applicable law. These include the various consumer protection laws that affect the financial services industry, such as acceptance of power of attorney documents, state regulation of abandoned or unclaimed property (escheat laws), and state unfair and deceptive practices (UDAP) statutes.

Lily also works with national and craft breweries, wineries and distilleries on alcoholic beverage regulatory issues such as tied house restrictions, regulatory approval for festivals and special events and state licensing requirements. In this role, she often communicates with regulators to facilitate successful outcomes for clients' specific projects or needs.

Before joining the firm, Lily was an Attorney-Advisor for the National Endowment for the Humanities where she issued guidance and translated federal rules for staff on compliance questions under ethics regulations, fiscal appropriations laws, FOIA, and the Federal Advisory Committee Act.

Lily graduated with an A.B. in History from Dartmouth College and a J.D. from William & Mary School of Law, where she was a graduate research fellow and an Articles Editor for the William & Mary Bill of Rights Journal. Following graduation, Lily worked as a Legal Fellow at the National Endowment for the Arts.

Representative Matters

  • Designed and helped lead large fifty state project identifying and cataloging nationwide state compliance obligations for Fortune 500 bank.
  • Counseled international beer manufacturer on state restrictions with respect to retailer sales and permissible advertising.
  • Assisted with representation of national retailer in a multistate investigation brought by 49 states and the District of Columbia into the company's sales and lending practices, including with the drafting of the ultimate settlement agreement after a multi-day mediation.

Professional and Community Involvement

  • Virginia State Bar
  • William & Mary School of Law Alumni Association
  • Dartmouth College Alumni Association
  • Richmond Museum District Woman’s Club
  • Howard Street Tutoring, Fox Elementary School


  • The College of William and Mary, J.D., 2012
  • Dartmouth College, A.B., 2008

Bar Admissions

  • Virginia