Michael "Mike" D. Hobbs, Jr.


Executive Committee Member

Business Phone: 404.885.3330
Business Fax: 404.962.6588



Mike Hobbs is actively involved in intellectual property registration, licensing and litigation throughout the United States and internationally. He frequently represents clients in Federal Court and specializes in intellectual property and technology matters. Mike has represented clients in actions and negotiations across the spectrum of intellectual property, including trademarks, copyrights, advertising, trade secrets, anti-counterfeiting, covenants not to compete, covenants not to disclose, computer software, publishing, endorsements, the Internet and domain names.

Mike has been consistently recognized for his work in the intellectual property area. Market commentary has included: "One loyal client gives him 'the highest recommendation. He is incredibly responsive, always meets his deadline commitments and, most importantly, provides very useable, business practical counsel.'" World Trademark Review (2018). "Michael Hobbs' trademark work is outstanding. His advice is always quite practical and always right on the money." Managing Intellectual Property "IP Stars" (2015). "Mike Hobbs possesses 'an excellent reputation backed up with proven trademark capabilities.'" World Trademark Review (2012). "Michael Hobbs is praised for his 'excellent attention to detail and pragmatism.'" Chambers and Partners (2012). "He treats my legal issues like he owned my company. He treats our business like his own ... He has a great business sense." Best Lawyers (2013).

Representative Matters

  • Intellectual property counsel to Carter’s/Oshkosh B’Gosh, Mizuno Corporation, The Southern Company, Aqua Lung International, American Tire Distributors (Tire Pros), Genuine Parts Company, HD Supply, Inc., Mohawk Carpet Corporation, The STEP Company, Integrity Toys, Indivior Pharmaceutical, Sugarfina, NewsBank, inc., YKK Corporation of America, Operation Smile, Inc., Fermata Partners and Alton Brown.
  • Counsel for leading flooring company in trademark infringement lawsuit against a large consumer tool manufacturer. Awarded seven-figures in damages on summary judgment. Pergo (Europe) AB v. Stanley Black & Decker, Inc. (N.D. Ga. 4:16-cv-00319).
  • Counsel for artist in a copyright infringement trial. Obtained jury verdict of over $900,000. Zheng Li v. The Affordable Art Co., et al., (N.D. Ga. 1:12-CV-03523-RLV).
  • Counsel for defendant in trademark infringement claim. Obtained dismissal with prejudice on all claims. Delta Plumbing, Inc. v. Georgia Delta Mechanical, Inc. and Delta Mechanical, Inc., (C.A.F.N.: 09-A-04588-2).
  • Represented licensee of Atlanta Braves Jason Heyward in trademark infringement action against sports memorabilia company. Obtained entry of judgment for a permanent injunction and a confidential settlement award. L.E.A.D., Inc. v. Sportscrack, LLC (N.D. Ga. 1-10-CV-1616-JEC).
  • Represented numerous authors in agreements with book publishers.
  • Represented numerous licensors and licensees in trademark, copyright and software license agreements.
  • Frequently served as mediator in trademark infringement litigation.
  • Counsel to numerous clients in trademark, copyright and domain name infringement actions in federal court and before administrative agencies.
  • Administered multiple sweepstakes and promotions for Mizuno Corporation, the Southern Company, Georgia Power Company, Chick-fil-A, Inc., Cousins Properties Incorporated, Leica Geosystems, Crystal Springs Water, Holiday Inn, Mohawk Carpet Corporation, XM Satellite Radio, General Motors Corporation, Scandinavia Tobacco Company and others.
  • Listed correspondent and procured over 2200 trademark registrations in U.S. Patent and Trademark Office.
  • Procured trademark registrations in over 112 countries.
  • Successfully represented client in ICANN dispute proceeding to obtain southerncompany.com, southernlincwireless.com and other domain names.
  • Represented clients in negotiations for product and service endorsement agreements with Yoenis Céspedes, Andrelton Simmons, Chipper Jones, Paul Azinger, Luke Donald, Charles Howell III, Jonathan Byrd, Stacy Lewis, Jenny Finch, Billy Andrade, Todd Helton, John Smoltz, Jeff Sluman, Larry Mize, John Cook, Brad Elder, Bob Tway, Edwin Moses, Teresa Edwards, U.S. National Volleyball Team, U.S. National Softball Team, Atlanta Track Club (Peachtree Road Race) and others.
  • Set up national licensing plan for fitness instruction program.
  • Advised clients in complying with laws regarding the Internet web sites including terms and conditions, privacy policies, and social media advertising.
  • Represented numerous clients in advertising review and compliance matters, including review for FTC, national television network broadcast, false advertising and comparative advertising issues.

Presentations and Speaking Engagements

  • Speaker, "A Map for MAP: A Webinar Guide to Retailer Pricing Policies," Sports and Fitness Industry Association, July 2018.
  • Speaker, "AIPLA 2018 Spring Meeting: Trademark Year in Review," May 2018.
  • Speaker and Moderator, "SFIA Business Risk Summit: Advertising and Sports Products," April 2018.
  • Speaker, "IP for Women-Owned Businesses," Greater Women's Business Counsel POP Conference, August 2017.
  • Speaker, "Protecting IP Rights in the Sports and Entertainment Industries, Strafford Seminars," June 2017.
  • Moderator, "Trademark Insights from In-House Counsel," State Bar of Georgia, April 2017.
  • Speaker, Sports and Fitness Industry Association (SFIA) 2016 Litigation, Regulatory & Risk Management Summit, February 2016.
  • Speaker, ABA North American Law Summit on Entertainment, Sports and IP, November 2014, November 2015, November 2016, November 2017.
  • Speaker, "Introduction to IP Law," Law Review CLE, May 2013.
  • Speaker, "Recent Developments in Intellectual Property Law Every Business Lawyer Needs to Know," The Best of CLE, The Seminar Group, 2012, 2013, 2015.
  • Speaker, “Introduction to Copyright, Trademark and Other IP Law,” Law Review CLE, March 2012.
  • Moderator, “Sweepstakes and Promotions for the Trademark Attorney,” INTA Annual Meeting, May 2012, May 2015, May 2016, May 2017.
  • Speaker, Patent, Trademark Copyright Update, The Best of CLE, the Seminar Group, November 2011.
  • Speaker, “2011 Trademark Update,” Intellectual Property Institute, Sponsored by ICLE in Georgia, November 2011.
  • Speaker, "Sweepstakes, Contest and Promotions," American Conference Institute, September 2011.
  • Moderator, "Trademark Protection for Athletes and Celebrities," INTA Annual Meeting, May 2011.
  • Speaker, "What IP Attorneys Need to Know About Online Advertising: Avoiding Liabilities & Protecting Brands," ExecSense Webinars, May 2011.
  • Speaker, "Trademark Update," Springposium, Georgia State University and Atlanta Bar Association, May 2011.
  • Speaker, "Intellectual Property Protection for Musicians, Athletes and Actors," Intellectual Property Institute, Sponsored by ICLE in Georgia, November 2010.
  • Moderator, "Trademark Protection in the Realm of Books, Movies and Other Media," INTA Annual Meeting, May 2010.
  • Speaker, "The Intersection Between Marketing and Lawyer: Deal Maker or Deal Breaker," State Bar of Georgia Sports and Entertainment Law Section, April 2010.
  • Speaker, "Emerging Trademark Threats with Social Media," BrightTALK Webinars, January 2010.
  • Speaker, "The Instant Impact of Apple, Inc. v. Psystor," ExecSense Webinars, November 2009.
  • Speaker, "Understanding the Instant Impact of Cincom Systems v. Novelis, Inc.," ExecSense Webinars, October 2009.
  • Speaker, "Fraud Issues in Prosecution, TTAB Proceedings and Litigation," Intellectual Property Institute, Sponsored by ICLE in Georgia, November 2009.
  • Speaker, "Instant Impact-Understanding Facebook's Username Cybersquatting Risks to Your Client," ExecSense Webinars, June 2009.
  • Roundtable Moderator, "Security Interests in Intellectual Property," INTA Annual Meeting, May 2009, May 2005.
  • Speaker, "Recent Developments in Sports-Related Litigation," State Bar of Georgia Entertainment and Sports Law Section, December 2008.
  • Speaker, "Protecting the Intellectual Property of Athletes and Celebrities," Intellectual Property Law Institute, Sponsored by ICLE in Georgia, November 2008.
  • Speaker, "Domain Names, Cybersquatting and Protecting Your Brands on the Internet," Georgia State University, October 2008.
  • Panelist, “The Next Frontier In Due Diligence: Changing Importance of IP in M&A”, Intellectual Property Law Institute, Sponsored by ICLE in Georgia, November 2007.
  • Moderator, "Managing Employee IP Legal Issues," Corporate Intellectual Property Institute, Georgia State University, October 2007.
  • Speaker, "Intellectual Property for the Entrepreneur," Georgia State University, March 2006.
  • Co-Chair and Speaker, "Management of Technology in the Workplace," The Seminar Group, January 2006, August 2006.
  • Speaker, "The Top Trademark Decisions of 2004," Minnesota State Bar Association, March 2005.
  • Speaker, "Trademark Law Update," Georgia Springposium, April 2005, April 2006.
  • Panelist, "Sports Marketing: Endorsements, Sponsorships and Merchandising," Hot Topics and Trends in Sports Licensing, Sponsorships, and Athletic Endorsements, State Bar of Georgia Entertainment and Sports Law Section, April 2005.
  • Speaker, "Effective Corporate IP Programs," Law Seminars International, December 2004, November 2005.
  • Speaker, "Trademark Law for the Entertainment Lawyer," Entertainment Law Institute, Sponsored by ICLE in Georgia, November 2004.
  • Speaker, "Trademark Portfolio - Acquisition and Protection Workshop," Law Seminars International, July 2004.
  • Chair, "Understanding Basic Trademark Law," Practicing Law Institute, October 2003.
  • Speaker, "Recent Developments in Trademark Law," State Bar of Georgia Mid-year Meeting, January 2002, 2003, 2004, 2005, 2006.
  • Speaker, "Understanding Trademarks in Georgia," Lorman Education Services, May 2001.
  • Speaker, "The Legal Nexus Between Sports & Entertainment Issues," State Bar of Georgia Entertainment Law Section, April 2001, March 2003.
  • Speaker, "Internet E-Commerce & Computer Law," Cincinnati Bar Association, May 2001.
  • Speaker, "Intellectual Property Litigation," Sponsored by Law Seminars International, April 2001.
  • Speaker, "Recent Developments in Trademark Law," Intellectual Property Institute, Sponsored by ICLE in Georgia, November 1998, 1999, 2000, 2001, 2002, 2003, 2004, 2005, and 2006.
  • Speaker, "Current Issues in IP Licensing," Intellectual Property Institute, Sponsored by ICLE in Georgia, October 1997.
  • Panelist, "Entertainment Law for the Next Millennium: Legal Issues in New Technology," Sponsored by ICLE in Georgia, April 1997.
  • Speaker, "Entertainment Law for the Next Millennium: Legal Issues in New Technology," Sponsored by ICLE in Georgia, April 1997.
  • Speaker, "Doing Business in the Pacific Rim," Intellectual Property Issues, Sponsored by ICLE in Georgia, July 1992.


  • Co-Author, “Does A Waiver From Veruca Salt’s Father Save the Chocolate Factory? The Legal Enforceability of Waivers,” ACC Docket Magazine, July 2012.
  • Author, "Preparing a Client When Dealing with Domain Name and Internet 2.0 Type Disputes," Reed Seminars, 2009.
  • Author, "Managing Advertising & Marketing Legal Issues," Aspatore Books, 2008.
  • Author, "Protecting Big Ideas," Buckhead Home & Life Magazine, Fall 2008.
  • Author, “Getting to know the Client,” Advertising and Marketing Law: Client Strategies, Aspatore Books, 2007.
  • Author, "Orange Flavor Is No Trademark", The National Law Journal, April 23, 2007.
  • Author, "Builder Beware: How to Avoid Blueprint and Building Design Lawsuits," Construction Business Owner Magazine, August 2006.

Professional and Community Involvement

  • Member, Troutman Sanders Executive Committee
  • Member, INTA Rights of Publicity Committee
  • Member, State Bar of Georgia Board of Governors
  • Current Trademark Committee Chair and Past President, Intellectual Property Section State Bar of Georgia
  • Current Secretary, Georgia Intellectual Property Alliance
  • Member, Atlanta IP Inn of Court
  • Leadership Atlanta, President (2018-2019), Board of Trustees Executive Committee (2016-present), Class Member (2008)
  • Leadership Buckhead (2003)
  • Board Member and Past President, Central Outreach and Advocacy Center
  • Chair, Agape Community Center Board of Directors

Rankings and Recognition

  • Lawyer of the Year, Atlanta, Trademark Law, Best Lawyers® (2019)
  • Georgia, Intellectual Property, Chambers USA (2006-2018)
  • Lawyer of the Year, Atlanta, Copyright Law, Best Lawyers® (2014)
  • Copyright Law, Litigation - Intellectual Property, Trademark Law, The Best Lawyers in America (2011-2019)
  • WTR 1000, World Trademark Review (2012-2018)
  • IP Stars, Managing Intellectual Property (2013-2018)
  • AV Rating® by Martindale-Hubbell
  • Super Lawyer, Intellectual Property, Law & Politics and Atlanta Magazine (2004-2018)
  • Super Lawyers, Corporate Counsel Edition (July/August 2010)
  • Robert C. Lower Arts Award, Georgia Lawyers for the Arts (2014)
  • Atlanta IP Inn of Court Pro Bono Award (2013)
  • Justice Robert Benham Award for Community Service, State Bar of Georgia (2010)
  • Intellectual Property Community Service Award, Georgia State University College of Law (2010)

Professional Experience

  • Partner, Troutman Sanders LLP, 2001-present
  • Associate, Troutman Sanders LLP, 1995-2000
  • Associate, Smith, Gambrell & Russell, 1993-1995
  • Associate, Hurt, Richardson, Gardner, Todd & Cadenhead, 1991-1992



  • Vanderbilt University, J.D., 1991
  • Davidson College, B.A., 1987

Bar Admissions

  • Georgia
  • Connecticut