Trademark

Troutman Sanders’ trademark lawyers offer our clients the full spectrum of domestic and international trademark-related services. Our extensive experience includes handling matters involving trademarks, service marks, counterfeiting, trade dress, trade names, false advertising, and other intellectual property and unfair competition issues.

Representative clients include the following:

  • Dollar General Corporation, owner of more than 11,000 stores in 40 states and the nation’s largest small-box discount retailer
  • The Southern Company, one of the largest producers of electricity in the United States
  • Mizuno Corporation and Mizuno USA, Inc., the parent and U.S. subsidiary of the largest sporting goods manufacturer in the world
  • Chick-fil-A, Inc., the largest quick-service chicken restaurant in the United States
  • Lumber Liquidators, the largest direct retailer in the United States specializing in hardwood flooring
  • EarthLink, a leading IT services, network and communications provider to more than 150,000 businesses and more than one million consumers nationwide
  • HD Supply, a wholesale distribution company with more than 900 locations generating $9 billion in annual sales
  • Mohawk Industries, the largest flooring manufacturer in the world
  • Genuine Parts, a service organization engaged in the distribution of automotive replacement parts, industrial replacement parts, office products and electrical/electronic materials. The company is known primarily by its NAPA mark with a network of more than 2,000 operations, geographically located across the United States, Canada and Mexico

Representative Experience

  • The owner and manager of a professional golf tour with a worldwide presence previously maintained its trademark files at a large New York firm where monthly legal fees were in the high five figures at times. The client moved several hundred trademark registration files to Troutman Sanders, at which point we inventoried and docketed the files. Based on this inventory, we assisted in-house counsel in identifying gaps in trademark protection and in implementing a strategic plan for obtaining new registrations. Consequently, our client’s legal fees dropped to a fraction of their former cost.
  • A client owned no international trademark registrations, but planned to expand outside the United States. Troutman Sanders helped this client identify the trademarks and service marks central to its licensing concept, the countries where it was most likely to expand and where it was most likely to experience counterfeiting problems. We then worked with in-house counsel to create a cost-effective registration plan for protecting its valuable brands. Based on this plan, our firm has worked with international counsel to obtain trademark protection for our client’s marks in more than 80 countries.
  • To address the risk of trademark, trade dress and patent claims, a large international retailer worked with Troutman Sanders to develop a clearance program for its footwear and appliance vendors. Each vendor was required to obtain clearance at design and manufacture stages of products before ever reaching its stores. The program significantly reduced the number of infringement claims faced by our client.
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