Successful companies rely on their trademarks and brands to communicate the quality and excellence of their products and to distinguish their businesses in a competitive marketplace. We have a proven track record of helping clients protect and strengthen their brands, often transforming these symbols, images, and taglines into valuable assets in and of themselves. We also represent companies in unfair competition matters, helping them resolve disputes with competitors and regulators across the U.S. and internationally.
Clients and industry observers alike have recognized the strength of our practice:
We currently maintain more than 28,000 trademark applications and registrations for a broad range of clients. Our attorneys take a proactive approach to assisting and counseling our clients, providing innovative and creative solutions to intellectual-property issues, including the following:
Our trademark litigators devise, recommend and implement strategies to protect and maximize our clients’ competitive advantage. We are adept at crafting creative pre-litigation counseling, planning, and enforcement efforts. Our extensive experience includes handling matters involving trademarks, service marks, counterfeiting, trade dress, trade names, false advertising, and other intellectual property and unfair competition issues. Our attorneys pursue and defend claims in federal and state trial and appellate courts throughout the U.S. We actively represent clients in the U.S. Patent and Trademark Office (USPTO) and before other registries and quasi-judicial agencies around the world, such as the U.S. International Trade Commission and the World Intellectual Property Association.
We have substantial experience in ex parte and inter partes litigation before the USPTO, and have represented clients in more than 1000 trademark opposition, cancellation and other actions before the Trademark Trial and Appeal Board. In the area of e-commerce, our attorneys enforce clients’ trademarks and copyrights against unauthorized uses and resolve domain name disputes and cybersquatting claims through federal court actions and ICANN administrative dispute resolution procedures. We also pursue claims against persons posting false statements on the internet and resolve disputes involving keyword advertising.
Firm News
03.22.24
Troutman Pepper Wins Critical Trademark Dispute Securing Permanent Injunction for Flooring Client
Articles + Publications
02.21.24
GO's Appeal Is No-Go: Federal Circuit Says Everybody Vs Racism Fails to Function as Source Identifier
Press Coverage
01.01.24
Copyright & Trademark Policy to Watch in 2024
Firm News
09.22.23
Troutman Pepper Partner Andrew Zappia Named to The Daily Record's Power List for Intellectual Property 2023
Articles + Publications
September 2023
How Far Can You Reach? The Territorial Limits of Lanham Act Infringement and False Designation of Origin Claims
Articles + Publications
06.21.23
Prepare for Potential Impact of NCAA President's Viewpoints on NIL