Venturing Into The Land Of Location Data Collection
Law360 has published an article by Associate Sheila Pham and Partner Mark Mao in its Expert Analysis section. Their byline, Venturing Into the Land of Location Data Collection, explores augmented reality, specifically geo-fencing and geo-tagging advertising practices and their legal implications. They write, “Despite the lack of clear regulation and guidance, companies likely will not be deterred in continuing to collect, use and share geolocation data. As interconnectivity grows, so do the opportunities, and the companies that fail to leverage those opportunities may find themselves falling behind their competitors.”