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Troutman Sanders Advises Brand Group on $452.9 Million Merger


ATLANTA – Troutman Sanders LLP advised Brand Group Holdings, Inc. in connection with the signing of a definitive merger agreement with Renasant Corporation. Under the terms of the agreement, Brand Group will merge with and into Renasant in a transaction valued at approximately $452.9 million, according to a March 28 press release issued by Renasant. Detailed information on the transaction can be found here.

Founded in 1905, Brand Group is the privately-held bank holding company of The Brand Banking Company, which has 13 locations throughout the greater Atlanta market. Renasant Corporation is the parent of Renasant Bank, a 114-year-old financial services institution. Renasant has assets of approximately $9.8 billion and operates 180 banking, mortgage and wealth management offices in Mississippi, Tennessee, Alabama, Florida and Georgia.

Troutman Sanders partners James Stevens and Jeff Banish and associates Brendan Thomas, Brenna Sheffield, Constance Brewster and several other attorneys advised Brand Group on the deal. The firm has advised on more bank M&A transactions involving companies acquired in the southeastern United States than any other law firm since January 1, 2017, according to S&P Global Market Intelligence data. Troutman Sanders’ Financial Institutions practice is experienced in mergers and acquisitions, capital formation, public offerings, securities reporting and corporate governance, among other areas.

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