Getting Clients on Board with Your Firm's e-Discovery Practice
Partner Alison Grounds is featured in a Q&A with Relativity titled, “Getting Clients on Board with Your Firm's e-Discovery Practice.” Grounds discusses Troutman Sanders eMerge LLC and the value it brings to clients. She is quoted, saying, “We chose to build eMerge as a subsidiary, and to offer technology and legal services under the same umbrella. When launching it, we wanted to clearly convey that this was a service that had a marketable value. When introducing something like this, it’s important to be careful how you position yourself. We’ve learned how to clarify that we are a law firm practice group specializing in a specific area of law and we also provide services that have traditionally been offered by vendors. By adding that technology piece, we wanted to explain that the group does more than practice law—that we’re a one-stop-shop for everything you need during discovery—and that it’s a value add to clients. Charging for the services allows us to constantly invest in our people and our technology.”