How Innovation is Changing the Vape Category
Bryan Haynes recently participated on a Tobacco Plus Expo panel, “How Innovation is Changing the Vape Category.” The panel, which was held during the 2020 Tobacco Plus Expo in Las Vegas, focused on developing and implementing innovations in the vape space under increasing regulations from the FDA. Speaking about market innovations, Haynes pointed out that, “There are lots of opportunities to innovate outside of tobacco products and that’s what we’re seeing principally, products that are outside the FDA’s jurisdiction.” When asked if he had any advice for the FDA, he said, “Don’t implement requirements if you’re not going to make the people adhere to them. I think that’s the problem most people see. They’re playing a guessing game as to exactly what the agency’s expectations are when they’re not always as transparent as you’d like them to be.”