Learn the benefits and pitfalls of social media in your practice. Join Troutman Sanders IP attorneys, Mathew Murphey, Susan Stabe and Erin Zaskoda as they moderate a discussion, ”Whose Content is it Anyway?”, on October 15th in the firm’s Irvine office. This roundtable encourages discussion of the attendees’ experiences with social media. Attendees will examine the value of social media to their company and/or clients in terms of marketing, customer relations, and mark clearance, as well as the risks associated with using social media and strategies for mitigating them.
Use of social media in your business Discover the social media benefits for your company.
Evaluation of who owns social media content Examine the interests involved and develop strategies to mitigate the risks. Manage third-party “share” and user generated content in a commercial context.
Enforcement on social media sites Learn how to identify and prioritize threats to your company’s/client’s intellectual property in social media and how to address them.
INTA members please register here to attend: https://applications.inta.org/apps/ecommerce2/log_in/
For non-INTA members registration or questions, please contact Karen Koenes at karen.koenes@troutmansanders.com