California Bills Near Passage: Universal Opt-Outs, Location Privacy and AI

David Stauss, a partner in Troutman Pepper Locke’s Privacy + Cyber Practice Group, was quoted in the August 15, 2025 Privacy Daily article, “California Bills Near Passage: Universal Opt-Outs, Location Privacy and AI.”

• David Stauss, a privacy attorney with Troutman Pepper, said AB-566 has his attention due to its potentially large impact on the adtech industry. The bill is about “the role of adtech” and its treatment “in the fifth-largest economy in the world,” he told us. “I don’t know that tweaks” like carving out mobile “solves the advertising industry’s fundamental concern with” how requiring opt-out preference signals could affect revenue generation. Even so, said Stauss, AB-566 appears to have “traction.”

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• Stauss said he’s following 23 California AI bills that could affect the private sector, on an array of topics including algorithmic discrimination, health care, provenance and disclosures. “There’s a lot going on here and the landscape could be very different” after September, when it’s decided which bills will become law, he said.

• Stauss highlighted an algorithmic-discrimination bill (AB-1018) by Assembly Privacy Committee Chair Rebecca Bauer-Kahan (D) that’s now in Senate Appropriations (see 2507160030). It’s not the only active bill that would govern automated decision-making technology (ADMT), noted the lawyer: If one or more of them become laws, “a lot of thought” will be needed from a compliance perspective on how they will interact with the CPPA’s recently approved ADMT regulations, which could get a final OK by the state by September’s end (see 2508120025).

• “We’ve talked for years about interoperability between states,” but soon it could be about interoperability between the CPPA and state lawmakers, said Stauss. “There’s just this gathering storm.”