Press Coverage December 2, 2025

California Reproductive Health Geofencing Law Could Trip Up Retailers, Other Users of Location Data

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Brent T. Hoard

Brent Hoard, a partner in Troutman Pepper Locke’s Privacy + Cyber Practice Group, was quoted in the December 2, 2025 Corporate Counsel article, “California Reproductive Health Geofencing Law Could Trip Up Retailers, Other Users of Location Data.”

  • Brent Hoard, a partner at Troutman Pepper Locke, said it was notable that the law expanded privacy protections in a way that affects not only health care providers but potentially retailers and other businesses that might routinely use location data.
  • “You may not be a traditional health care company, but you still need to get consent” to collect and use data, he said.
  • “It’s a good opportunity for entities to really look at their data practices and data flows, and understand what they’re doing with data, how they’re using it and how they’re sharing it.”
  • Hoard said that using geofencing around reproductive health facilities already “isn’t particularly prevalent, because of the sensitivities out there, but I think it’s something you want to look out for.”
  • …
  • As states move to assert their sovereignty, it is difficult to predict how conflicts between states will play out, Hoard said. He said businesses will need to keep a close eye on the evolving legal landscape. The kinds of information protected by California’s geofencing law could be sought by prosecutors in another state investigating an abortion, he said.
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