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Venture Atlanta 2025
October 15 – 16, 2025
The Woodruff Arts Center and Atlanta Symphony Hall
Leading the energy evolution.
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From compliance to the courtroom, we have you covered.
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Helping you focus on what matters – improving human health.
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Trusted advisors to leading insurers for 100+ years.
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Unlocking value in the middle market and beyond.
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Full-service legal advice from coast to coast.
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Applying radical applications of common sense
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Our standard-setting client experience program.
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Delivering life-changing help to those most in need.
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Our firm’s greatest asset is our people.
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Market-leading eDiscovery and data management services.
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The Pepper Center for Public Services
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Strategies helps businesses and individuals solve the complexities of dealing with the government at every level. Our team of specialists concentrate exclusively on government affairs, representing clients nationwide who need assistance with public policy, advocacy, and government relations strategies.
This unique program provides innovative and affordable opportunities to startups and early-stage emerging companies with a solid technology or scientific foundation. We help companies that have a quality management team in place and do not have other significant legal representation.
eMerge’s lawyers and technologists work together to deliver strategic end-to-end eDiscovery and data management solutions for litigation, investigations, due diligence, and compliance matters. We help clients discover the information necessary to resolve disputes, respond to investigations, conduct due diligence, and comply with legal requirements.
Stay ahead of the curve and in touch with our latest thinking on the issues that are top of mind across our practices and industry sectors.
Change happens fast in today’s turbulent world. Stay on top of the latest with our industry-specific channels.
Take a closer look at how we partner with clients to help them realize their goals.
Press Coverage July 24, 2023
Genna Garver, a partner in Troutman Pepper’s Corporate Practice Group, was quoted in the July 24, 2023 FinOps Report article, “SEC’s Proposed New Custody Rule Fails Industry Litmus Test.”
“The new proposed rule is contrary to existing business practice and creates additional burdens for RIAs and custodians without a clear explanation for why changes are needed,” Genna Garver, a partner in the law firm of Troutman Pepper in New York tells FinOps Report. The SEC’s proposed amendments to its custody rule– Rule 206(4)-2– would effectively create new Rule 223-1. The original rule, adopted in 1962 as part of the Investment Advisers Act of 1940, was last changed in 2009. The SEC published its proposed new custody rule in the Federal Register on February 15 and comments were due by May 8, but there was plenty of feedback trickling into the regulatory agency in June and July. RIAs with at least US$1 billion in regulatory assets under management would have one year to get ready from the new rule’s effective date while smaller RIAs would have 18 months.
…
Among the possible new burdens for RIAs would be the requirement for them to draft contracts with qualified custodians and to ensure that their service providers comply with new operational rules. Currently, the funds themselves handle any agreements with custodians. “The legal departments of RIAs would have to renegotiate the terms of dozens of agreements with custodians,” David Dickstein, a partner at the law firm of Kaufman Muchin and Rosenman LLC in New York tells FinOps Report. Why the change? Fund management firms and custodians believe the SEC’s new approach is a way of indirectly regulating the custody industry through RIAs. The problem with that idea, they assert, is that investors would pay the price because RIAs would have fewer custodian willing to take on their business with those remaining would be forced to increase their fees. “Custodians would be assessing their increased business risks associated with providing their services and assurances required under the rule, which would include the likelihood of any advisory client making the claim for indemnification,” says Garver.
Sponsored Events
Venture Atlanta 2025
October 15 – 16, 2025
The Woodruff Arts Center and Atlanta Symphony Hall
Sponsored Events
Cherrystone Angel Group – Pitch Night 2025
October 14, 2025
CIC Providence
225 Dyer Street, Providence, RI
Sponsored Events
M&A East 2025
October 14 – 15, 2025
Pennsylvania Convention Center
Speaking Engagements
PLI Broker/Dealer Regulation and Enforcement 2025
October 9, 2025 | 4:00 PM – 5:00 PM ET
1177 Avenue of the Americas, Entrance on 45th Street, New York, NY 10036
Leading the energy evolution.
Learn more
From compliance to the courtroom, we have you covered.
Learn more
Helping you focus on what matters – improving human health.
Learn more
Trusted advisors to leading insurers for 100+ years.
Learn more
Unlocking value in the middle market and beyond.
Learn more
Full-service legal advice from coast to coast.
Learn more
Applying radical applications of common sense
Explore More
Our standard-setting client experience program.
Explore more
Delivering life-changing help to those most in need.
Explore More
Our firm’s greatest asset is our people.
Explore More
Market-leading eDiscovery and data management services.
Explore more
The Pepper Center for Public Services
Explore more
Strategies helps businesses and individuals solve the complexities of dealing with the government at every level. Our team of specialists concentrate exclusively on government affairs, representing clients nationwide who need assistance with public policy, advocacy, and government relations strategies.
This unique program provides innovative and affordable opportunities to startups and early-stage emerging companies with a solid technology or scientific foundation. We help companies that have a quality management team in place and do not have other significant legal representation.
eMerge’s lawyers and technologists work together to deliver strategic end-to-end eDiscovery and data management solutions for litigation, investigations, due diligence, and compliance matters. We help clients discover the information necessary to resolve disputes, respond to investigations, conduct due diligence, and comply with legal requirements.
Stay ahead of the curve and in touch with our latest thinking on the issues that are top of mind across our practices and industry sectors.
Change happens fast in today’s turbulent world. Stay on top of the latest with our industry-specific channels.
Take a closer look at how we partner with clients to help them realize their goals.