This article was originally published in the May 2025, Issue 2 of The Trade Mark Lawyer – INTA Special Edition.

Giovanni Visintini, counsel at Troutman Pepper Locke, reviews the critical role and complexities of survey evidence highlighted by the recent Abbott Diabetes Care Inc v. Sinocare Inc & Ors case, showcasing how improper methodology can turn a potentially valuable asset into a significant liability.

Read the full article here.

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