Cosmetic and Personal Care Products

Securing market share in the highly competitive consumer products market has never come easily. Today, manufacturers, distributors, retailers, and advertisers face new challenges and pressures.

Navigating the increasingly complex regulatory landscape, which in the U.S. includes state as well as federal regulatory schemes and emerging ingredient issues, protecting valuable intellectual property, and addressing prospective advertising and labeling issues that have become the basis for class action challenges are but a few of the many obstacles facing the industry.

Our attorneys have deep experience in the personal care industry. The team is led by counsel that has for years held leadership positions in the industry and have represented clients and industry groups in precedent-setting matters before the FDA and the FTC, the federal agencies with the most significant regulatory authority over the sector. Our attorneys have advocated for changes in the key OTC Monographs proceedings affecting the industry as well as the FTC endorsement guidelines that were central in the FTC social media actions. Our team also set precedent before both agencies on permissible cellulite claims and, through the FDA medical device clearance process, helped shape the dividing line between aesthetic products that are regulated as medical devices and those that are not. With our long and deep knowledge of the industry, we have brought together in one group the legal skills personal care companies need to succeed no matter what role they play in the industry: manufacturers; retailers; distributors; and various agencies. Our clients vary in size from emerging companies to Fortune 100 companies, and our international presence helps us assist clients in developing international marketing and advertising programs.

Read MoreLess