Dan drives strategies that grow client relationships, elevate the firm's brand, and position Troutman Pepper Locke at the forefront of innovation in legal services.

Overview
Insights
Awards

As chief business development and marketing officer, Dan leads the firm’s business development, marketing, and communications functions. Additionally, Dan leads the client experience team, which focuses on providing value to clients, developing creative and innovative solutions to clients’ needs, and ensuring that all clients receive consistently excellent service.

Dan has more than 20 years of experience in leading marketing, business development, and client experience efforts for professional services firms. He has launched law firm client feedback and key client programs, worked with attorneys to build new multidisciplinary practices, developed client-facing products and technology solutions, and incorporated client service into attorney and practice group business planning. As the leader of the firm’s Client Experience Department, Dan spearheaded the creation of the client value program, Troutman Plus, and an internal companion program focused on client service within the firm’s business teams.

Dan is a frequent speaker on the topics of client experience and client feedback and has presented to national and international audiences on the importance of client service.

  • Finalist, American Lawyer Industry Awards, Best Business Team (2025)
  • Finalist, The Legal Intelligencer, Law Firm Innovator (2025)
  • Winner, Client Savvy CX-cellence Award (2025)
  • Shortlisted, Financial Times Innovative Lawyers North America, Innovation in People and Skills (2024)
  • Winner, American Lawyer Industry Awards, Best Professional Development Initiative (2024)
  • Finalist, American Lawyer Industry Awards, Best Business Team (2024)
  • Winner, Legal Sales and Service Organization, Leonardo Inghilleri Service Excellence Award: Transformation of the Year (2024)
  • Finalist, American Lawyer Industry Awards, Best Business Team (2023)
  • Winner, ALM’s Pennsylvania Legal Awards, Law Firm Innovators (2023)
  • Winner, ALM’s Southeast Legal Awards, Law Firm Innovators (2023)
  • Shortlisted, Financial Times Innovative Lawyers North America, Most Innovative Intrapreneur (2022)
  • Shortlisted, Financial Times Innovative Lawyers North America, Innovation in Client Delivery (2022)
  • Finalist, American Lawyer Industry Awards, Best Business Team (2022)
  • Winner, The Legal Intelligencer, Most Innovative Law Firm (2020)

As chief business development and marketing officer, Dan leads the firm’s business development, marketing, and communications functions. Additionally, Dan leads the client experience team, which focuses on providing value to clients, developing creative and innovative solutions to clients’ needs, and ensuring that all clients receive consistently excellent service.

Dan has more than 20 years of experience in leading marketing, business development, and client experience efforts for professional services firms. He has launched law firm client feedback and key client programs, worked with attorneys to build new multidisciplinary practices, developed client-facing products and technology solutions, and incorporated client service into attorney and practice group business planning. As the leader of the firm’s Client Experience Department, Dan spearheaded the creation of the client value program, Troutman Plus, and an internal companion program focused on client service within the firm’s business teams.

Dan is a frequent speaker on the topics of client experience and client feedback and has presented to national and international audiences on the importance of client service.

  • Finalist, American Lawyer Industry Awards, Best Business Team (2025)
  • Finalist, The Legal Intelligencer, Law Firm Innovator (2025)
  • Winner, Client Savvy CX-cellence Award (2025)
  • Shortlisted, Financial Times Innovative Lawyers North America, Innovation in People and Skills (2024)
  • Winner, American Lawyer Industry Awards, Best Professional Development Initiative (2024)
  • Finalist, American Lawyer Industry Awards, Best Business Team (2024)
  • Winner, Legal Sales and Service Organization, Leonardo Inghilleri Service Excellence Award: Transformation of the Year (2024)
  • Finalist, American Lawyer Industry Awards, Best Business Team (2023)
  • Winner, ALM’s Pennsylvania Legal Awards, Law Firm Innovators (2023)
  • Winner, ALM’s Southeast Legal Awards, Law Firm Innovators (2023)
  • Shortlisted, Financial Times Innovative Lawyers North America, Most Innovative Intrapreneur (2022)
  • Shortlisted, Financial Times Innovative Lawyers North America, Innovation in Client Delivery (2022)
  • Finalist, American Lawyer Industry Awards, Best Business Team (2022)
  • Winner, The Legal Intelligencer, Most Innovative Law Firm (2020)

Education

  • West Virginia University, B.S., journalism