Troutman Pepper counseled L2 Capital, a boutique lower middle market private equity firm, in its strategic investment in The iFranchise Group and TopFire Media. Read a company press release about the investment.
L2 Capital specializes in making controlling investments in a diverse range of family and founder-built companies with demonstrated market leadership and unlocked potential for growth. iFranchise, the market leader in franchise consulting, provides strategic consulting services to emerging and established franchise concepts. TopFire Media is a leading, full-service digital marketing and public relations firm that primarily serves the franchising industry.
The multidisciplinary team advising L2 Capital was led by Donald Readlinger, Bruce Fenton, and Brandon Raphael and included attorneys Joshua Gelfand (Tax & Benefits), Howard Goldberg (Tax & Benefits), Raffaele Cicala, Brianna Hourihan (Tax & Benefits), Moses Tincher (Labor & Employment), and Monica Vu.