Troutman Pepper represented Southfield Capital, a premier lower middle market private equity firm, in its partnership with Franchise FastLane, a leading franchise sales organization (FSO).
Franchise FastLane provides outsourced franchise development services to emerging franchisors, managing the entire franchisee sales lifecycle from initial lead generation to prospect qualification through to deal closure. FastLane works with franchisors to perfect their discovery process, bring qualified franchisee leads, and drive explosive growth.
The team advising Southfield Capital in the partnership was led by Nicholas Stawasz and Matthew Greenberg and included Taylor Bartholomew, Reid Oetting, Carmen Williams, Bradley Boericke, Tricia McNeill, David Wormser, Michael Crumbock, Christopher Stock, Tracey Diamond, Howard Goldberg, Thomas Phelan, Stefanie Brennan, Chris Chuff, and Barbara Sicalides, among others.
Southfield Capital is a private equity firm that invests in high-growth, lower middle market companies in the outsourced business services sector. The firm targets companies with $4 million to $15 million in EBITDA and partners with management to scale the business through a combination of organic and acquisition growth strategies.