Overview
Insights
Awards

Genna provides targeted, practical advice to asset managers and financial services industry participants. She routinely advises clients on SEC and state investment adviser, broker-dealer, and private fund regulation; Investment Advisers Act compliance programs, annual reviews and ongoing compliance matters; and regulatory examinations and investigations. Genna represents asset managers trading digital assets as well as investing in digital asset treasury companies (DATs). She also has extensive experience representing financial institutions in a variety of transactional and regulatory matters.

Genna frequently advises private fund manager clients on formation and offering matters for both domestic and offshore funds. The private funds Genna advises implement a variety of investment strategies and structures, including hedge funds, private equity funds, private credit funds, funds of funds, and other managers. Genna also represents institutional investors, funds of funds, and family offices in connection with their private fund investments. Her clients appreciate the close personal attention she provides in helping them navigate the complex maze of investment regulation.

Genna is the co-leader of the firm’s digital assets and blockchain team. She co-hosts The Crypto Exchange podcast, regularly writes on issues in this space for the firm’s financial services blog. Genna is a member of the Board of Directors of the National Association of Compliance Professionals and of its Regulatory Advisory Committee. She is chair of its SEC Comment Letter Subcommittee regarding input to the SEC’s Crypto Task Force, and has previously served as chair for comment letters regarding the SEC’s proposals for the Investment Advisers Act marketing rule, private fund advisers, and compliance reviews. Genna also served as a member of the subcommittee regarding the SEC’s proposals for the Investment Advisers Act outsourcing rules.

A sought-after speaker and author, Genna regularly presents at industry events on various aspects of securities law. She is also actively involved in numerous women’s and diversity initiatives in the financial services industry and is an active participant and committee member for 100 Women in Finance.

  • Recognized as Citywealth Powerwomen Awards USA “Champion of the Year” (Bronze), 2024
  • Recognized as one of the “Trailblazing Women” by ION Analytics, 2023
  • Highlighted as Change-maker by DRIVEN Professionals, March 2020
  • Top 25 EB-5 Attorneys, EB5Investor, 2013
  • Team Member, Corporate Board Member magazine and FTI Consulting Inc., one of “America’s Best Corporate Law Firms,” 13th Annual Legal Industry Study, 2013

Genna provides targeted, practical advice to asset managers and financial services industry participants. She routinely advises clients on SEC and state investment adviser, broker-dealer, and private fund regulation; Investment Advisers Act compliance programs, annual reviews and ongoing compliance matters; and regulatory examinations and investigations. Genna represents asset managers trading digital assets as well as investing in digital asset treasury companies (DATs). She also has extensive experience representing financial institutions in a variety of transactional and regulatory matters.

Genna frequently advises private fund manager clients on formation and offering matters for both domestic and offshore funds. The private funds Genna advises implement a variety of investment strategies and structures, including hedge funds, private equity funds, private credit funds, funds of funds, and other managers. Genna also represents institutional investors, funds of funds, and family offices in connection with their private fund investments. Her clients appreciate the close personal attention she provides in helping them navigate the complex maze of investment regulation.

Genna is the co-leader of the firm’s digital assets and blockchain team. She co-hosts The Crypto Exchange podcast, regularly writes on issues in this space for the firm’s financial services blog. Genna is a member of the Board of Directors of the National Association of Compliance Professionals and of its Regulatory Advisory Committee. She is chair of its SEC Comment Letter Subcommittee regarding input to the SEC’s Crypto Task Force, and has previously served as chair for comment letters regarding the SEC’s proposals for the Investment Advisers Act marketing rule, private fund advisers, and compliance reviews. Genna also served as a member of the subcommittee regarding the SEC’s proposals for the Investment Advisers Act outsourcing rules.

A sought-after speaker and author, Genna regularly presents at industry events on various aspects of securities law. She is also actively involved in numerous women’s and diversity initiatives in the financial services industry and is an active participant and committee member for 100 Women in Finance.

  • Recognized as Citywealth Powerwomen Awards USA “Champion of the Year” (Bronze), 2024
  • Recognized as one of the “Trailblazing Women” by ION Analytics, 2023
  • Highlighted as Change-maker by DRIVEN Professionals, March 2020
  • Top 25 EB-5 Attorneys, EB5Investor, 2013
  • Team Member, Corporate Board Member magazine and FTI Consulting Inc., one of “America’s Best Corporate Law Firms,” 13th Annual Legal Industry Study, 2013
  • Member, National Society of Compliance Professionals, 2010-present
    • Member, Board of Directors, 2022-present
    • Member, Regulatory Advisory Committee, 2022-present
  • Member, New York Alternative Investment Roundtable, 2019-present
  • Member, 100 Women in Finance, 2010-present
    • Co-chair, CT/Westchester Committee, 2020-present
    • Member, Scholarship Committee, 2010-2020
  • Board member, St. Luke’s School Alumni Association, 2012-2020
  • Alumni Admissions volunteer, Bowdoin College, 2009-present

Education

  • Northeastern University School of Law, J.D.
  • Bowdoin College, B.A., cum laude

Bar Admissions

  • New York
  • Massachusetts
  • Connecticut
  • Speaker, “NYC CCO Lunch n’ Learn,” ACA, September 17, 2025.
  • Speaker, “Sale of Private Fund Interests: Navigating the Regulatory Thicket,” Compliance Seminar for Private Fund Managers, April 22, 2025.
  • Speaker, “Application and Management of Fiduciary Duties for Private Fund Advisers,” 2024 NSCP National Conference, October 29, 2024.
  • Speaker, “The SEC’s Proposed Safeguarding Rule: Implications for Qualified Custodians and Advisers,”  Institute for Portfolio Alternatives, July 17, 2024.
  • Panelist, “Brainstorming Session,” The FundBank Spotlight, May 15, 2024.
  • Moderator, “2024 Economic Outlook with Diane Swonk, KPMG Chief Economist,” 100 Women in Finance, January 17, 2024.
  • Speaker, “Liability Management in the Private Fund Manager Context,” 2023 National Conference of the National Society of Compliance Professionals, October 17, 2023.
  • Speaker, “The SEC’s Private Fund Rules — What You Need to Know,” 2023 National Conference of the National Society of Compliance Professionals, October 17, 2023.
  • Speaker, “The New Private Fund Reforms— Legal and Compliance Considerations,” Fairview Investment Services Webinar, October 12, 2023.
  • Speaker, “Advisers Act Fundamentals: What You Need to Know,” PLI Fundamentals of Investment Adviser Regulation 2023, June 28, 2023.
  • Moderator, “Catching Up With the SEC’s Division of Examinations,” NSCP Regulatory Interchange, May 27, 2023.
  • Speaker, “2023 Debt Investment Outlook: Challenges and Opportunities,” ACG NY 10th Annual Women of Leadership Summit, April 19, 2023.
  • Speaker, “Women in Compliance Breakfast,” Waystone, December 7, 2022.
  • Speaker, “PF – The New Rule for Private Fund Advisers (Intermediate),” 2022 NSCP National Conference, October 18, 2022.
  • Speaker, “Managing CCO Liability in Uncertain Times,” NSCP National Conference, November 10, 2021.
  • Speaker, “Unpacking Changes to Advertising and Solicitor Rules for Investment Advisers,” NRS 2021 Virtual Spring Conference, May 18, 2021.
  • Guest speaker, “Courage, Compassion and Action: Promoting Diversity & Inclusion With Genna Garver and Kimberly N. Ellison-Taylor,” PLI inSecurities podcast, May 6, 2021.
  • Speaker, “Men as Allies,” New York Alternative Investment Roundtable (AIR) – DEI Workshop, March 25, 2021.
  • Speaker, “Ethics for Advisers – Part 2,” IAA’s Investment Adviser Compliance Conference, March 4, 2021.
  • Panelist, “Investment Adviser Marketing Rule Update: Investment Management and Private Funds — What’s Happening Now?,” Troutman Pepper, February 23, 2021.
  • Speaker, “Advertising Regulation: Understanding and Preparing for the SEC’s Newly Adopted Modernized Marketing Rule,” RegEd, February 18, 2021.
  • Moderator/Host, “Men as Allies,” ACC Global, October 28, 2020.
  • Speaker, “Advertising-Solicitor Rule Proposals,” NRS Virtual Fall Compliance Conference, October 27, 2020.
  • Speaker, “Women in Compliance,” NSCP Fall Conference, October 20, 2020.
  • Moderator/Host, “Men as Allies,” September 2020.
  • Moderator, “Global Webinar: Managing your Greatest Asset – Perspectives on HR Challenges Near and Far,” 100 Women in Finance, August 3, 2020.
  • Speaker, “Advertising Regulation: An Update on the SEC’s Proposed Rule Changes,” RegEd Webinar, July 30, 2020.
  • Panelist, Pepper Hamilton’s Private Funds Event, May 2020.
  • Moderator/Panelist, “Update on Government Programs to Support Businesses Affected by COVID-19”, 100 Women in Finance, April 22, 2020.
  • Panelist, “SEC’s Proposed Advertising Rule,” NSCP Spring Conference, April 20, 2020.
  • Panelist, “Private Funds Securities Laws Exemptions,” Strafford Webinar, March 25, 2020.
  • Moderator, NSCP Women in Compliance, January 2020.
  • Speaker, SEC’s Proposed Advertising Rule Webinar, Regulatory Compliance Watch, December 3, 2019.
  • Speaker, “When Is an Advertisement Deemed to be Misleading?,” NSCP National Conference, October 21-23, 2019.
  • Speaker, NRS Fall 2019 Compliance Conference, October 15-18, 2019.
  • Moderator, “Afternoon Keynote/Fireside Chat,” 2019 Private Funds Forum, Troutman Sanders, September 26, 2019.
  • Panelist, “Compliance Programs Rules and Strategies for Managing Your Annual Review,” NRS and IAA, August 7, 2019.
  • Moderator, 100 Women in Finance, Private Credit Forum, June 12, 2019.
  • Moderator, American College of Investment Counsel Spring Forum, “Navigating MNPI Issues as Institutional Investors,” April 4, 2019.
  • Moderator, National Society of Compliance Professionals, “Women in Compliance,” March 19, 2019.
  • Host, Chestnut Advisory Group, “The Secret to Building your OCIO Business,” March 5, 2019.
  • Host, 100 Women in Finance, “2019 Economic Update with Michelle Meyer, Head of U.S. Economics at Bank of America Merrill Lynch,” February 27, 2019.

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