Troutman Pepper represented Southfield Capital, a premier lower middle market private equity firm, and its portfolio company, Franchise FastLane, a leading franchise sales organization for emerging franchisors, in the strategic acquisition of Raintree Franchise Growth (Raintree), a firm specializing in full-service brand development and marketing services for franchisors. Read a company press release about the deal.
Franchise FastLane and Raintree rely on lead generation provided by numerous franchise brokerages and consultancies. As a combined entity, Franchise FastLane and Raintree will seek to augment and strengthen these significant relationships by continuing to provide best-in-class branding, messaging and collateral, as well as innovative new technology and marketing solutions.
The team advising Southfield Capital and Franchise FastLane was led by Partner Nicholas Stawasz and Associate Taylor Bartholomew and included Associates Reid Oetting and Monica Vu.