Speaking Engagements October 12, 2022  |  4:00 AM - 3:00 PM ET

LMA Mid-Atlantic Presentation

Washington, DC

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Wednesday, October 12 • 8:00 a.m. – 7:00 p.m. ET

Amber Vaughan will be speaking on a panel during the “This Isn’t Your Parents’ CRM: The New World of Relationship Intelligence” session at the 2022 LMA Mid-Atlantic Conference, which will be held October 12, 2022 in Washington DC. Amber, along with Mary Olson, InterAction, LexisNexis and Olivia Rios, Cold Mountain Consulting will share tried and true tips to uncover what you may not know about CRM strategy management to prepare you for the next steps in your CRM journey. Whatever your CRM program or stage of CRM life cycle, this panel will have something for you. Some of the things we will talk about:

  • Understanding the full relationship intelligence data cycle
  • How to discover what you don’t know about your software and plugging knowledge gaps
  • Overcoming business process challenges
  • Addressing user adoption and engagement
  • Tying your CRM initiative to your firm’s strategic goals.

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